Barely
Discover "Barely," an organic, echo-friendly underwear brand that strives to make you feel comfortable while making a difference to planet sustainability.
Statement
The Challenge
Creating a logo for "Barely Sustainable Underwear" posed the unique challenge of balancing simplicity with a strong visual representation of the brand’s core values. The goal was to design a minimalist logo that communicated the brand's commitment to sustainability while maintaining a modern, stylish appeal.
The Concept Behind
The concept for the logo emerged from the brand's dedication to sustainability and intimate comfort. The decision to integrate the outline of a human figure into the "B" of "Barely" was inspired by the idea of closeness and personal care, which are central to the brand’s mission.
Approach
To convey the values of "Barely Sustainable Underwear," the strategy focused on subtle symbolism and elegance. It accentuates the human bond with sustainability while reflecting the delicate, particular nature of the product. Earth tones and leaves were considered as additional design elements to reinforce the environmental message.
Impact
With an emphasis on diversity and sustainability, the brand speaks to all women, regardless of size, color, or weight. Each woman should feel strong and empowered in her most intimate clothing due to this brand, which embraces diversity. All women are intended to feel comfortable and confident in the carefully made designs, which consider the individuality of each body shape.
Apart from its all-encompassing strategy, the brand's dedication to sustainability reflects its profound concern for both the environment and women. Because eco-friendly products are kinder to the skin and preserve a pH balance, they both improve health and lessen their negative effects on the environment.
- Creating a video visual will showcase the logo's blend of comfort and sustainability in a minimalist, flowing design.
- Showcasing eco-friendly shopping package mockups that emphasize the logo's sustainable design using earthy materials
- Designed aesthetically pleasing pop-up ads that advertise each new collection.
