Amani Kids
Learn about "Amani Kids", a nonprofit organization whose mission is to provide African children with educational resources that ensure that they can receive a better education.
Statement
The Challenge
The challenge was to design a logo for the non-profit organization "Amani Kids" that would aesthetically convey the organization's goal of giving African children access to educational materials. To connect with kids and supporters of the organization, the design had to convey a message of love, peace, and joy while being approachable and kid-friendly.
The Concept Behind
The concepts of care, education, and unity are key to the "Amani Kids" logo concept. The utilization of vivid, primary hues evokes optimism and hope, while the puzzle pieces represent the notion of working together to overcome obstacles and build a brighter future for the kids. The African map included within the letter "A" establishes a direct link between the logo and the nonprofit's objective of providing aid to African children.
Vision
By combining playful elements, like the smiling puzzle pieces, with bold typography and vibrant colors, the logo creates a welcoming, friendly, and easily recognizable brand that reflects the core values of the organization. It aims to engage the community in the organization's mission while symbolizing a brighter educational future for the children it serves.
- Designed brand pattern that can be used for materials handed to kids such as umbrellas and others.
- T-shirts, bottles, and wristbands designed for children and families are used to promote the non-profit.
- Children smiling are portrayed in short videos and posters.
